Blog
Christina Brodeur
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LSA vs Google Ads for Personal Injury Law Firms: Cost Per Signed Case Benchmarks
Personal injury advertising is one of the most competitive segments in digital marketing. Some law firms pay more than $200 per lead, while others spend over $10,000 to acquire a single…
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How to Dispute Bad LSA Leads (Without Tanking Your Ranking)
Local Services Ads sit at the very top of Google search results and Google Maps. That position makes them a powerful lead source for service businesses, law firms, and home services…
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Be Featured in the Answer Box: Structuring Legal Content for AI Overviews
A growing share of Google searches now end without a click. This change accelerated with the rollout of Google AI Overviews, in which artificial intelligence pulls information from multiple web pages…