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Mynor Salazar

How to Calculate Outreach: ROI Beyond Response Rates

Most people measure outreach success by response rates alone. A campaign can also have a huge impact—even if inboxes stay quiet. So, how do you measure that? You need to track…
Social Media Marketing Agency vs In-House Team: Which is Right for Your Business?

Should you build an in-house marketing department or hire an online marketing agency when managing your social media efforts? This decision isn’t one-size-fits-all. Some companies benefit from the direct control of…

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