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In 2026, law firms face a search environment that looks nothing like the one that built most legal websites. For decades, Google search worked in a predictable way. Users typed a…
Search behavior is changing fast. Legal consumers now rely on AI-generated answers, summaries, and assistants. When someone asks an AI system for the best car accident lawyer near them or guidance…
Search behavior is changing fast. People no longer scroll through ten blue links the way they used to. Today, Google and other search engines often display AI overviews at the top…