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Beyond Clicks: Unraveling the Metrics that Matter in Digital Marketing

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Digital graphic with SEO highlighted in blue, surrounded by keywords, media, and blogs, emphasizing essential elements of SEO optimization
Christina Brodeur
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March 13, 2025

Mastering Keyword Integration Without Compromising Quality: A Guide

Mastering keyword integration without compromising quality is about integrating keywords naturally while keeping the content valuable and engaging. Many businesses focus on ranking higher in search engine results pages (SERPs) but overlook the importance of quality content. Poorly placed keywords can hurt readability, lower search engine rankings, and drive users away. This guide details how […]
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Christina Brodeur
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March 2, 2025

Video Captions & Subtitles: Maximizing Reach and Accessibility

Video captions and subtitles enhance accessibility for deaf and hard-of-hearing audiences. It also maximizes reach by catering to multilingual viewers and improving engagement. Additionally, adding subtitles to videos boosts viewer engagement. According to Kapwing, 80% of viewers are likelier to finish watching video content when captions and subtitles are included. This is because subtitles and […]
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Christina Brodeur
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December 19, 2024

The Ultimate Social Media Reporting Template for Marketing Agencies

Creating detailed social media reports is a must for marketing agencies looking to showcase the impact of their efforts. Clients rely on clear, actionable insights to understand the performance of their social media accounts. A strong reporting template not only saves time but also helps highlight results in a way that’s easy to grasp. With […]