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Beyond Clicks: Unraveling the Metrics that Matter in Digital Marketing

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Wooden letter blocks spell SUBTITLE among scattered alphabet tiles on a brown surface
Christina Brodeur
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March 2, 2025

Video Captions & Subtitles: Maximizing Reach and Accessibility

Video captions and subtitles enhance accessibility for deaf and hard-of-hearing audiences. It also maximizes reach by catering to multilingual viewers and improving engagement. Additionally, adding subtitles to videos boosts viewer engagement. According to Kapwing, 80% of viewers are likelier to finish watching video content when captions and subtitles are included. This is because subtitles and […]
Chalkboard with Ask the Experts! written in bold letters, representing expert-driven engagement in outreach marketing
Christina Brodeur
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March 13, 2025

Roundup Post Outreach: Feature Experts and Gain Quality Backlinks

Do you want to boost your website’s authority and search rankings? A well-crafted roundup post can help. By featuring experts in your industry, you can create valuable content that attracts readers and earns high-quality backlinks. Roundup posts are a powerful link-building strategy. They bring together insights from relevant websites. This makes your content more engaging […]
Colorful SEO strategy diagram on a desk with glasses and a pencil, illustrating essential elements of technical SEO
Christina Brodeur
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March 13, 2025

15 Technical SEO Strategies to Boost Your Website Rankings

The top 15 Technical SEO strategies to boost website rankings: Technical SEO plays a massive role in improving your search rankings. If your website isn’t optimized, search engines will have difficulty crawling, indexing, and ranking your pages. This can result in lower visibility and lost traffic. To stay ahead, optimize site speed, mobile-friendliness, and structured […]