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Beyond Clicks: Unraveling the Metrics that Matter in Digital Marketing

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3D red ROI letters with a rising green arrow, illustrating increasing return on investment
Mynor Salazar
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April 25, 2025

How to Calculate Outreach: ROI Beyond Response Rates

Most people measure outreach success by response rates alone. A campaign can also have a huge impact—even if inboxes stay quiet. So, how do you measure that? You need to track engagement beyond email responses to get the full picture. Think about social media engagement, website traffic, event attendance, and donor retention. Are people clicking […]
Person sitting at a desk, editing video content on a large monitor with editing software open. Bright screens and a control panel with knobs and sliders are visible
Christina Brodeur
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April 11, 2025

Top AI Video Editing: Revolutionary Tools for Marketing Professionals

The top AI video editing software: Making professional-quality videos is now easier than ever. AI-powered video editing tools are transforming the way we create content. They speed up the process and make it more accessible. Whether you’re a marketer, content creator, or business owner, these tools make it easy to edit videos and create high-quality […]
Content Writing Tools
Christina Brodeur
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April 17, 2025

Top 10 Content Writing Tools Every Writer Should Use

Good writing takes more than just talent. Whether you’re crafting blog posts, articles, or marketing copy, the right tools can save time, improve quality, and boost productivity. From grammar checkers to AI-powered assistants, content writers have many options to make their work easier and write for search intent. But with so many tools available, which […]