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Wooden blocks spelling LOCAL SEO next to a magnifying glass on a white background
Christina Brodeur
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June 6, 2025

How to Improve Local SEO

To improve local SEO: A Reddit user shares their experience that the most effective strategies for improving local SEO are focusing on solid on-page SEO, building citations, and optimizing the Google Business Profile. They note that for many local businesses, these basics are enough to achieve good rankings. However, in more competitive markets, additional effort—such […]
Illustration of a woman using mobile search for local SEO results, with a map, analytics symbols, and magnifying glass icon
Christina Brodeur
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June 10, 2025

What Is Localized SEO Content?

Localized SEO content refers to any web page, blog post, or digital material created with a specific geographic focus. It’s written with location-specific keywords and tailored to the interests and needs of your local audience. It also sets you apart from your local competitors. The goal? To improve your rankings in local search results and […]
Laptop displaying email marketing with user avatars and message icons representing audience targeting
Christina Brodeur
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July 7, 2025

The Art of Crafting Engaging Email Content (Strategies That Work)

To craft engaging email content: Email marketing remains one of the most effective ways to reach, engage, and convert customers. It provides a direct line to your audience’s inbox, offering a platform to build meaningful relationships and nurture leads through personalized and compelling content. But with crowded inboxes and short attention spans, crafting engaging email […]