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Beyond Clicks: Unraveling the Metrics that Matter in Digital Marketing

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Audit checklist form with a blue checkmark beside Audit Satisfactory and financial documents nearby
Christina Brodeur
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May 6, 2025

The SEO Checklist: Daily Practices to Enhance Your Website Visibility

Search engine optimization is not a one-time task. It works best with steady updates, frequent reviews, and careful improvements. Following a clear SEO checklist daily gives your website a better chance of appearing in the top search results and gaining more traffic. Below are practices focusing on search engine results pages, website structure, content quality, […]
Wooden blocks spelling LOCAL SEO next to a magnifying glass on a white background
Christina Brodeur
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June 6, 2025

How to Improve Local SEO

To improve local SEO: A Reddit user shares their experience that the most effective strategies for improving local SEO are focusing on solid on-page SEO, building citations, and optimizing the Google Business Profile. They note that for many local businesses, these basics are enough to achieve good rankings. However, in more competitive markets, additional effort—such […]
Split graphic compares Local SEO map pins with Organic SEO ranking bars and search results on computer screens
Christina Brodeur
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June 14, 2025

What Is the Difference Between Local and Organic SEO?

The main difference between local and organic SEO is who you’re trying to reach and how search engines display the results. Local SEO is about showing up when someone nearby searches for a service or product—usually through Google Maps or the local pack (the map + 3 listings you see in some search results). On […]