Blog

Beyond Clicks: Unraveling the Metrics that Matter in Digital Marketing

Latest Posts

Most Popular

Young adults using mobile devices under speech bubbles saying “Share,” “Click,” and “Hello”
Christina Brodeur
|
May 2, 2025

How Social Media Influences Buying Decisions Globally

Social media has changed how people share opinions, discover services, and find new products. It stretches across the world, and its growth is tied to the surge in mobile technology. Consumers look for brand visibility on social platforms, read user-generated content, and trust social proof to guide their consumer choices. This shift has caused businesses […]
Wooden blocks spelling LOCAL SEO next to a magnifying glass on a white background
Christina Brodeur
|
June 6, 2025

How to Improve Local SEO

To improve local SEO: A Reddit user shares their experience that the most effective strategies for improving local SEO are focusing on solid on-page SEO, building citations, and optimizing the Google Business Profile. They note that for many local businesses, these basics are enough to achieve good rankings. However, in more competitive markets, additional effort—such […]
Illustration shows email marketing mistakes, with sad users, warning icons, and a crossed-out angry face icon
Christina Brodeur
|
June 9, 2025

The Dos and Don’ts of Email Marketing: Are You Making These Mistakes?

The dos and don’ts of email marketing: Do’s of Email Marketing Don’ts of Email Marketing Build your list organically Don’t purchase email lists Segment your audience Avoid sending too many emails Create clear and engaging subject lines Don’t use misleading subject lines Optimize for mobile devices Avoid overloading emails with images or links Include a […]