Video captions and subtitles enhance accessibility for deaf and hard-of-hearing audiences. It also maximizes reach by catering to multilingual viewers and improving engagement. Additionally, adding subtitles to videos boosts viewer engagement. According to Kapwing, 80% of viewers are likelier to finish watching video content when captions and subtitles are included. This is because subtitles and […]

The client onboarding process for social media marketing agencies involves: For social media marketing agencies, gathering client details, understanding their goals, and aligning your marketing strategy with their brand voice. A streamlined process helps agency owners and teams create client accounts, assign roles, and set up tools for smooth collaboration. A solid onboarding process also […]