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Beyond Clicks: Unraveling the Metrics that Matter in Digital Marketing

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Woman Measuring Progress
Christina Brodeur
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February 11, 2025

How to Set SMART Goals for Your Content Marketing Strategy

To set smart goals for your content marketing strategy: Define specific goals Make your goals measurable Align goals with relevance Set time-bound deadlines Setting smart marketing goals is essential for building an effective content and overall digital marketing strategy. Without clear objectives, your content marketing efforts may be unorganized and inefficient. Specific, measurable, achievable, relevant, […]
Lead Generation Target Concept
Christina Brodeur
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February 15, 2025

5 LinkedIn B2B Marketing: Agency Strategies That Drive Lead Generation

To effectively drive B2B lead generation on LinkedIn: First, to generate B2B leads on LinkedIn, optimize your company and personal profiles. This builds credibility and attracts potential clients. Next, create and share valuable content. It engages your audience and establishes your brand as a trusted source. Additionally, join relevant LinkedIn groups. This allows you to […]
Chalkboard with Ask the Experts! written in bold letters, representing expert-driven engagement in outreach marketing
Christina Brodeur
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March 13, 2025

Roundup Post Outreach: Feature Experts and Gain Quality Backlinks

Do you want to boost your website’s authority and search rankings? A well-crafted roundup post can help. By featuring experts in your industry, you can create valuable content that attracts readers and earns high-quality backlinks. Roundup posts are a powerful link-building strategy. They bring together insights from relevant websites. This makes your content more engaging […]